Overall concept and production of Beckmans College of Design’s participation at Stockholm Furniture & Light Fair. Resulting in films, product photography, showcase design, event concept and a catalogue.
We interviewed each and every participating student to get their personal approach to the theme of the course, being Alchemy. We found that in similar to the alchemists, the students did put lots of effort and value into their working processes and were keen to stress the ideas and thoughts behind the final design.
We summarized our insights in the expression ‘More Than Meets the Eye’ and with the help of a local illusionist we interpreted the students ideas into magic tricks, and built our concept around an illusion act.
